Buku ini menjelaskan tentang public relation dan advertising, segmentasi, targeting dan positioning, kampanye advertising, media dan khalayak, khalayak tv di Indonesia, brand di Indonesia dst.
John C. Hull.
Luis R. Gómez-Mejía, David B. Balkin, Robert L. Cardy.
Table of contents Part 1: Understanding Marketing Management Chapter 1. Defining Marketing for the 21st Century Chapter 2. Developing Marketing Strategies and Plans Part 2: Capturing Marketing Insights Chapter 3. Gathering Information and Scanning the Environment Chapter 4. Conducting Marketing Research and Forecasting on Demand Part 3: Connecting with Customers Chapter 5.…