Gaya APA
Kim, W, C., Mauborgne, R. (2015).
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Expanded edition.).
Boston:
Harvard Business Press.
Gaya MLA
Kim, W., Chan.., Mauborgne, ReneĢe..
"Blue ocean strategy: how to create uncontested market space and make the competition irrelevant".
Expanded edition.
Boston:
Harvard Business Press,
2015.
textbook.