This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020.
The development and building of an organization’s competitive advantages are related to the strategies it creates and implements to manage tangible and intangible resources, as well as its situation and relationships in the business environment. Companies use various approaches to increase their competitive advantages, which are largely based on intangible resources related to knowledg…